About
HeadCount
For over 20 years, in over 20 countries, we have empowered enterprise-class and single-location retailers to turn traffic into profit through reliable traffic analytics and actionable insights.
Trusted by Leading Brands
for 20+ Years Across 20 Countries
What Makes Us Unique
Proven Expertise
We have a depth of knowledge and expertise gained over two decades as practitioners in traffic analytics, serving a diverse array of retailers from large chains to single-location retailers across virtually every category.
Cost for Value Delivered
We offer high-quality services at affordable fees and flexible terms. We are committed to long-term relationships and our clients' success.
Global Reach
We proudly serve clients in 20 countries, bringing international expertise and local adaptability to every project we undertake.
Our Approach
Simplicity and Affordability
We offer straightforward, scalable services starting at $29 per month, with no hefty upfront costs or long-term contracts.
Tailored Solutions
From rapid deployment to custom adjustments, our flexible services meet your unique business needs with confidence and efficiency.
Reliable Reporting
Our automated, easy-to-understand reports equip your leaders with actionable data every morning, empowering informed decisions and measurable results.
Unmatched Accuracy
Our expert technicians calibrate and audit traffic counters to ensure data reliability. Ongoing monitoring guarantees accuracy long after installation.
Leadership
RETHINK Retail
Our CEO & Founder has earned a spot on the 2025 RETHINK Retail - Top Retail Experts list.
BrainTrust
Our CEO & Founder, has been on RetailWire's BrainTrust retail industry experts panel since 2018.
Books
Mark Ryski's books are available for purchase or pre-order through the following retailers:
- Amazon.com: pre-order "Store Traffic is a Gift"
- Bookshop.org: purchase "When retail Customers Count" and "Conversion: The Last Great Retail Metric," and pre-order "Store Traffic is a Gift"
- Barnes & Noble: purchase "Conversion: The Last Great Retail Metric" or pre-order "Store Traffic is a Gift"
- Porchlight: pre-order "Store Traffic is a Gift"
HeadCount
Leadership Team
Mark Ryski
CEO & Founder
Mark Ryski founded HeadCount in 1994 as a small sideline while finishing college. He was working as the marketing manager for a retailer and was trying to figure out if his advertising was working, and that’s when he discovered the power of store traffic data – the rest is history. His vision today is clearer than ever; to help brick-and-mortar retailers perform better — for their shareholders, their employees and most importantly, their shoppers. Mark is widely regarded as a thought-leader in this field, and his articles and commentary continue to be widely covered in retail and business media such as Forbes and the Wall Street Journal.
James Cummings
Chief Operating Officer
James brings more than 20 years of experience in IT and Operations to lead all of HeadCount’s software and systems development, data security, and data portal/app development and maintenance. Working with HeadCount’s team of experts in data analysis and report development, James oversees quality control, process excellence, and all customer service and product delivery. Working with his technical division, James also leads all customer installations and technology implementation and undertakes objective, unbiased tests and reviews of available traffic counting hardware on the market, advanced feature capabilities, and client applications of technology solutions.
Don Anderson, MBA
CFO & Chief Administration Officer
Don leads all financial and administration efforts at HeadCount including establishing all contract and billing solutions to meet the needs of HeadCount’s international clients. As part of the executive team charged with determining HeadCount’s strategic vision to best meet the needs of the current and evolving retail market, Don brings three decades of experience to the table from leading finance strategy for start-up and enterprise-class businesses, to product development and research, to providing enterprise-class client consulting and service development honed from his time at Booz Allen & Hamilton.