Overview
Retail sales are hard enough to get at the best of times. Why make it harder? Despite the significant investment of installing traffic counters, getting payback on your investment can be quicker than you think. Imagine how you could drive sales faster with answers to questions outlined in our ‘Retail Insight Checklist’.
Step 1
Empower Your Store Teams to Sell
You’re frustrated that the millions you’re spending on marketing aren’t translating into the sales you expected. But the problem is your store teams don’t have what they need to make that happen. The good news is…you can easily give it to them. These two questions will help you sell more.
Step 2
Don’t Rely on Transaction Counts
Using transaction counts instead of traffic counts is a really bad idea. Lots of retailers still rely on their sales transaction counts as a proxy ‘or approximation’ for their store traffic counts. Sales transaction counts only represent those store visitors who actually made a purchase. But what about the people who visit your store, but leave without buying?
Step 3
Use Traffic Data to Eliminate Blind Spots
Retail blind spots are making you miss your sales targets. The pressure to drive sales is on. But you’ll never get there if you can’t lose the blind spots that keep you from key operational insights that can help you make better decisions and deliver better results. Traffic data eliminates two blind spots that are guaranteed to kill sales.
Step 4
Spot Missed Sales Opportunities
Just telling stored to sell more is pointless - especially since it’s easy to actually help them. Shoppers are visiting the store, but they’re leaving without buying. And it’s the conversion sag that indicates exactly where this is occurring. Spotting missed sales opportunities isn’t difficult if you have the right data and it’s presented in right way.
Step 5
Understand Store Traffic Trends and Store Performance
Extrapolating traffic data from sample stores leads to worthless insights. Your stores are really as unique as a fingerprint. No two of them are alike. If you’re going to understand store traffic trends and store performance, then the only way that you can do that is to track traffic in each and every one of your stores.
Convert More Visits
into Sales
Every hour of every day, shoppers visit but leave without buying. Knowing how many
people visit and when will enable you to understand your sales opportunities and
pinpoint—to the hour of the day—where you’re missing sales opportunities.
Book a No-Obligation Call
We work with retailers of every size and category. Whether you have one store or a thousand or more, we can help you make the most of every store visit. Book a call with one of our experts today. No hard-selling; we value long-term relationships - let’s start ours today.
Affordable, Flexible & Complete
Curious about how else the right retail traffic counters and industry-leading insights and reporting tools could help your marketing, finance, store operation and field teams drive more business? Reach out to our expert team and start your journey.